Streetingo Mobile Application

Streetingo is a mobile-first solution developed to optimize real-time vendor visibility for urban users. Spearheaded by a product manager, the app enhances the end-user experience by integrating intuitive UX design, live vendor maps, and smart routing features.

Product Overview
Streetingo bridges the gap between local vendors and consumers by offering a real-time vendor tracking app. It enables users to discover, track, and engage with food trucks, street vendors, and pop-up sellers efficiently.

Key Product Features
- Real-time Vendor Tracking: Enables dynamic vendor positioning using Google Maps and Firebase.
- Seamless Communication: Chat features facilitate direct communication with vendors.
- Daily Active User Growth: Achieved 15% DAU increase through optimized onboarding and push notifications.
- UX-Driven Interface: Designed in Figma, with consistent testing and iteration based on user feedback.

Product Management Contributions
- MVP Ownership: Defined the feature scope for MVP launch and aligned it with business KPIs.
- Roadmap & Backlog: Prioritized epics and stories in JIRA for Agile delivery.
- Cross-Functional Collaboration: Coordinated with design, development, and marketing teams to ensure cohesive rollouts.
- User Research & Analytics: Conducted interviews and data reviews to identify pain points and measure success.

Technology Stack
- Mobile Development: Java (Android)
- Real-time Tracking: Firebase Realtime Database, Google Maps API
- Prototyping & UI: Figma
- Analytics & Monitoring: Firebase Analytics, Google Play Console

Milestones Achieved
- Successful MVP deployment on Google Play Store.
- Reduced vendor discovery time by 40% based on beta feedback.
- Achieved 4.4/5 Play Store rating in the first 3 months.
- Initiated vendor onboarding platform for B2B engagement.

Business Value & Future Plans
Streetingo targets the growing street vendor economy by enabling discoverability and real-time location services. Future releases aim to include vendor analytics dashboards, user personalization via ML, and expansion to iOS.

Source: Streetingo on Google Play